Year: 2016 | Month: June | Volume 2 | Issue 1
A Study of Status and Scenario of Retail Outlets of Biscuits of Britannia Industries Ltd.
Narander Pal Singh
Jyoti Kachroo
Naveed Hamid
Anil Bhat*
Sudhakar Dwivedi and S.P. Singh
DOI:Coming Soon
Abstract:
The present investigation was conducted in Chandigarh city covering 25 sectors for analyzing sales network in which 300 retail outlets and distributors were selected through purposive sampling. The information from various retail outlets and distributors was collected with the help of structured questionnaire and the data was analyzed by using various statistical tools. Communication channel, distribution channel, and transaction channel were used towards market expansion. Out for 300 retail outlets only 205 were found active and 95 were found non active. Further sectors 21, 22, 44 and 47 have shown the 100 per cent active retail outlets and minimum active retail outlets have been found in sector 14 with 20 per cent followed by non active retail outlets in sector 15 with 13 per cent. The weekly total sale for Britannia biscuit products was worked out at ` 704800 with an average sale of ` 28000 and the highest sale of Britannia biscuit products was in sectors 22 and 44 with ` 75500 and ` 58400 respectively followed by the minimum sales at sector 14 and 19 with ` 5500 and ` 6500 respectively.
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